In my earlier post, I told you that blogging is not dead.
People still read content posts, blogs and articles.
Today, I will explain why I chose the .blog domain extension for the Aiso blog.
The dot-blog domain is a well-known generic top-level domain (gTLD) with a 10-year market presence.
For my new blogging project, I chose the .blog domain extension primarily for clear branding and to signal to my audience that my site is an AI search content hub for bloggers, marketers, and creators.
This improves recognition, professionalism, and the potential to capture relevant traffic.
This website address improves user experience and trust by clearly communicating my purpose and offering great name availability.
Let me explain this domain extension in detail.
What is .blog domain?
A .blog domain is a website address extension (top-level domain, or TLD) designed for blogs, content sites, writers, and businesses.
It clearly signals a focus on sharing posts, ideas, or stories. It offers better branding and immediate clarity to visitors than generic domains.
Though it offers no direct SEO ranking boost, it aids user recognition and site identity.
Launched by Automattic, the company behind WordPress.com, in 2016, it’s a relevant, open choice for anyone creating content, from personal journals to corporate blogs, instantly clarifying their purpose.
4 Key benefits of a .blog domain:
- Clear Branding: It immediately tells visitors that your site is about content, building trust and recognition.
- Shortens URLs: You can shorten existing blog addresses (e.g., mybrand.com becomes mybrand.blog).
- Strong Identity: Establishes a professional, content-focused presence.
- Open to all: It is usable by individuals, businesses, creators, and platforms.
How .blog Domain Works:
For domain registration, you can purchase a .blog domain from a registrar like Namecheap, GoDaddy, or Hostinger, just as you would with any other domain.
For SEO, Google treats .blog domains the same as .com domains. It’s the perfect budget-friendly alternative to a .com.
Remember: It’s about content quality, not the domain extension. Check my AI SEO blueprint guide.
Flexibility, as no platform is needed. This domain extension works with any hosting, even if you don’t use WordPress.
Conclusion: Who should use .blog domain?
A .blog domain is ideal for anyone seeking a clear, dedicated space for sharing content, including personal bloggers, businesses (for content marketing), niche creators (food, travel, tech), journalists, and public figures.
It immediately signals a content-focused site, builds authority, and enhances brand identity beyond generic subdomains.
Who can benefit the most from a dot blog domain?
Professional Bloggers like Suresh: They can share work experiences, hobbies, or specific passions (e.g., aiso.blog, karthis.blog, bobb.blog).
Businesses and brands: They can use it to house company blogs, showcase their expertise, and support their content marketing efforts with a professional look (e.g., github.blog, stackoverflow.blog).
Niche Creators: For foodies, photographers, musicians, and hobbyists to build a focused community (e.g. aboutphotography.blog).
Industry Leaders & Experts: Establish authority and share insights with a dedicated platform (e.g. fs.blog, tomtalks.blog).
Journalists and writers: Build a professional portfolio and brand separate from employers (e.g. samiraahmed.blog).
Public figures: Share updates and values directly with your audience (e.g., seths.blog).
In short, Anyone who wants a distinct, content-focused web address can use .blog domains.
About Suresh
Leave a Reply