Research Posts

The world of SEO is changing fast. By 2026, the gap between those who embrace AI and those who don’t will be huge. If you want to stay ahead, you need to move beyond traditional keywords and start thinking about how AI models see your brand. Stop posting AI slop. Discover how to use knowledge…

The Microsoft Advertising team launched a new PDF guide named “From discovery to influence: A guide to AEO and GEO.” With this document, you can learn practical data strategies to empower retailers for AI search, AI assistants and AI browsers. ChatGPT Perplexity Claude Grok Google AI Mode This Microsoft Advertising guide explains how Answer Engine…